Top 8 agencies for Shopify SEO and Google Ads PPC

Choosing a partner for a Shopify store is a different decision than choosing one for a generic website. Shopify SEO involves collection pages, product schema, and app-driven page speed issues that a general SEO team may not have touched before. Google Ads PPC for Shopify depends on clean product feed data flowing into Merchant Center, not just keyword bids. Firms with actual Shopify expertise understand both sides of that equation, and the difference shows up in how fast a store starts converting more traffic into paying customers.

This list covers 8 companies with a track record of Shopify SEO services, ads management, or both. It includes full-service marketing partners as well as firms with a narrower, more specific focus. Pricing, staff size, and best-fit client type are included for each, based on publicly available information as of September 2026. The goal is not to name a single winner, since the right choice depends on the specific brand, its budget, and how much change it can absorb at once. It is to give enough detail to shortlist two or three Shopify partners worth a real conversation.

Picking well matters because switching providers mid-year has a real cost. A new group needs time to learn a store's catalog, its customer base, and its existing campaign history before it can improve on what came before. A strong long-term partnership, where the same people understand a brand's product mix and seasonal patterns year over year, tends to outperform a series of short-term engagements, even when each individual firm was competent.

What to look for in a Shopify SEO and PPC partner

A good provider for Shopify work should be able to show case studies from actual Shopify or Shopify Plus stores, not just general ecommerce experience. Ask about their approach to product feed management, since ad performance for these brands depends heavily on feed quality, not just campaign structure. Ask how they report results. A monthly report with clear revenue and ROAS metrics is a good sign of transparency. A report full of vanity metrics like impressions or clicks without tying them to sales is not.

Team size matters too. A boutique team of 10 to 50 people can offer more hands-on service, while a larger company of 200 or more can offer more specialized roles across SEO, paid media, and email. Neither model is automatically better. The right choice depends on how much strategic input a brand wants versus how much they want handled end to end.

Look closely at the data behind any provider's growth claims. A high headline number, like a 3x revenue increase, means very little without knowing the starting baseline, the duration, and whether the result came mostly from paid spend, organic reach, or both working together. Firms that share specific, dated case studies with actual numbers are generally more trustworthy than ones relying on vague testimonials alone.

1. WebFX, full-service marketing partner with strong data

WebFX is a full-service digital marketing agency founded in 1996 and headquartered in Harrisburg, Pennsylvania, with over 500 in-house specialists covering channels from search advertising to SEO, email, and social advertising. For ecommerce brands specifically, WebFX built MarketingCloudFX, a proprietary analytics platform that tracks revenue attribution across all channels and integrates natively with Shopify, CRM systems, and advertising platforms. This means every Shopping click and Performance Max conversion can be tied back to actual store revenue, not just platform-reported numbers.

Best for: ecommerce clients that have outgrown single-channel agencies and want SEO, PPC, email, and web design under one contract, with attribution reporting built in.

Services: Google Shopping, PPC across Search, Display, and YouTube, on-platform SEO, social media advertising, email marketing, and web design.

Pricing: retainers typically start in the $3,000 to $5,000 monthly range, depending on service mix and brand size.

2. Thrive Internet Marketing Agency, dedicated Shopify client service

Thrive is a full-service agency built for smaller ecommerce brands that want one vendor covering every channel. Thrive covers SEO, PPC, email, social, and web development under one contract, with reporting transparency built into the relationship. Services include technical SEO, on-page optimization, and content strategy for ecommerce search visibility, alongside Google Ads, Microsoft Ads, and remarketing campaigns built specifically for this platform.

Best for: small merchants that want a single point of contact for SEO, PPC, and supporting channels like email and social, without managing multiple vendors.

Services: Shopify SEO, PPC management, social media marketing, email marketing, web design and CRO, and content marketing.

Pricing: starting prices generally fall in the $1,000 to $5,000 monthly range depending on service mix.

3. SmartSites, performance marketing built to scale ecommerce clients

SmartSites is a digital marketing agency in the US specializing in SEO, PPC, and performance-driven growth, founded in 2011 and having launched over 900 websites, helping brands across retail and ecommerce drive traffic, conversions, and measurable online growth. While their team's approach is marketing-led rather than platform-exclusive, they support these merchants specifically with SEO, CRO, and ecommerce-ready web design.

Best for: brands looking for an integrated digital marketing agency that supports on-platform SEO and media growth together, especially ones focused on scaling traffic and brand visibility.

Services: SEO, PPC, CRO, web design, and full-stack digital marketing for ecommerce.

Pricing: not publicly listed, generally requires a custom quote based on scope.

4. Coalition Technologies, fashion brand expertise in Los Angeles

Coalition Technologies is a digital marketing agency headquartered in Los Angeles, founded in 2009 by SEO specialist Joel Gross, with a group of over 180 people and offices across the United States. The company has deep experience with fashion brands on this platform specifically: Coalition's clients range from fashion startups to Fortune 500 companies, and their fashion portfolio spans niche eyewear and lingerie brands through to boutique and kids' clothing stores. Coalition also holds a 2025 Clutch Best in Digital Marketing award and has ranked among the Clutch Top 100 Global SEO Companies for more than 5 years.

Best for: fashion and apparel merchants that want a partner with direct category experience and a strong SEO pedigree.

Offers: onsite SEO, paid search, paid social, website UX design and development, ecommerce strategy, and brand identity.

Cost: project minimums typically start around $1,000, with hourly rates in the $50 to $99 range.

5. Digital Darts, Shopify PPC agency built around campaign performance

Digital Darts is a platform-native PPC agency founded in 2015 and led by Joshua Uebergang from Brisbane, Australia. The company is certified as a Shopify Partner, Shopify Expert Marketer, Google Premier Partner ranking in the top 3% in Australia, and Meta Business Partner. Their approach is focused around actual store margins rather than surface-level ROAS. Digital Darts is known for eliminating tracking discrepancies that undermine A/B test validity, a technical discipline many competitors overlook, and for building attribution frameworks that reflect real store revenue.

Best for: merchants that want a PPC-first partner obsessed with clean tracking and margin, not just top-line ad performance.

Services: Google Ads across Search, Shopping, YouTube, and PMax, paid social on Facebook and Instagram, on-platform SEO, email marketing, analytics setup, and conversion tracking.

Cost: not publicly listed, requires a direct quote.

6. Tinuiti, enterprise Shopify Plus growth and revenue reporting

Tinuiti is a large performance marketing agency with proprietary reporting and optimization technology, made for mid-market to enterprise ecommerce brands. The company works across search advertising, social advertising, and Shopping and marketplace campaigns, with particular strength in Merchant Center feed management for brands running Performance Max and Standard Shopping campaigns side by side.

Best for: larger merchants and Shopify Plus stores with significant monthly ad spend that need an agency built for enterprise-level reporting and dedicated account teams.

Services: search advertising, social advertising, Shopping and marketplace advertising, and SEO.

Pricing: enterprise-level retainers, generally requiring a custom scope and quote.

7. Revity, Utah based agency for growing Shopify brands

Revity is a full-service digital marketing agency headquartered in American Fork, Utah, offering SEO, PPC, paid social, content marketing, email and SMS, and web design. The agency has documented Shopify results including a 26% revenue boost with 69% sales growth for one client, and a 27% Q4 growth with a 16% annual revenue lift for another. Revity manages over $50 million in ad budgets and builds custom strategies rather than one-size-fits-all packages.

Best for: merchants that want a Utah-backed, full-service partner with a track record of transparent reporting and measurable growth across both SEO and paid channels.

Services: SEO, PPC, paid social, content marketing, email and SMS marketing, and web design.

Pricing: custom quotes based on scope, no public pricing listed.

8. Symphonic Digital, organic search and paid strategy in Los Angeles

Symphonic Digital is an agency headquartered in Los Angeles, specializing in performance-driven marketing, offering SEO and paid strategies to boost visibility and drive results, with an expert team optimizing campaigns for maximum ROI. The agency works across ecommerce clients with a focus on both organic visibility and paid channels working together rather than as separate workstreams.

Best for: LA based or LA-adjacent merchants that want a boutique agency offering integrated SEO and paid strategy.

Services: SEO and paid strategy for ecommerce and other sectors.

Pricing: starting from $5,000 per month based on published rate cards.

How to compare Shopify SEO and PPC agencies before you decide

Every agency on this list covers Shopify SEO, PPC, or both, but the right fit depends on brand size, budget, and how much control a business wants to keep in-house. A smaller Shopify merchant just starting to scale may be better served by a boutique agency with lower minimums and closer collaboration. A larger Shopify Plus brand spending tens of thousands per month on ads is usually better matched with a full-service agency built to manage that scale, with dedicated account groups and enterprise reporting.

The onboarding process is worth asking about directly. A strong agency should walk through how campaign execution actually happens week to week, not just what strategy documents they will produce at the start. Consistent visibility gains and running efficient campaigns both take ongoing work rather than a one-time setup, so the real value of an agency shows up several months in, once campaigns have had time to mature.

Pricing transparency also varies a lot across this list. Some publish clear starting rates, while others require a custom quote tied to scope, staff size, and channel mix. Before signing with any Shopify agency, ask for case studies from this platform, not just general ecommerce examples, and ask how they handle Merchant Center feed quality, since that affects Shopping and Performance Max performance more than campaign structure alone.

Why dedicated Shopify expertise matters for growth

Not every digital marketing agency that lists Shopify as a service actually has a team with deep, dedicated expertise in it. Many agencies work across Shopify, WordPress, Magento, and other platforms without a specialist who understands this platform's specific SEO constraints, like collection page duplication or app-bloat page speed issues. Growing merchants are usually better served by an agency with genuine, hands-on experience in the Shopify ecosystem specifically, rather than a generalist agency applying the same playbook across every platform they support.

Shopify merchants also have unique needs around Merchant Center feed accuracy, since native product data does not always map cleanly to Google's Shopping feed requirements. An agency that has solved this problem repeatedly for other Shopify merchants will typically get a store's Shopping campaigns running cleanly faster than one encountering these issues for the first time. This is one reason a specialist agency, rather than a generalist agency, is often the safer choice for Shopify-specific work.

Frequently asked questions

What does a Shopify SEO agency actually do?

A Shopify SEO agency focuses on collection page structure, product page optimization, technical fixes specific to the Shopify platform such as app-related page speed issues, and content strategy built around what Shopify shoppers actually search for. This differs from general SEO because Shopify has platform-specific constraints around URL structure and page templates that a generic SEO approach will not always account for.

How much does a Shopify PPC agency typically cost?

Monthly retainers for Shopify PPC management generally range from around $1,000 for smaller boutique engagements up to $5,000 or more for full-service agencies managing SEO, PPC, and additional channels together. Larger agencies working with bigger ad budgets often charge a percentage of ad spend on top of a base retainer.

Should a Shopify brand use one agency for both SEO and PPC?

Using one agency for both channels can improve coordination, since organic and paid search often target overlapping keywords and can cannibalize each other's traffic if managed separately. That said, a specialist PPC-only agency with deep Shopify feed experience, like Digital Darts, can outperform a generalist team on paid performance specifically, even if SEO is handled elsewhere.

Does agency size affect Shopify SEO and PPC results?

Team size affects the depth of specialist roles available, not necessarily the quality of results. A larger agency can dedicate separate specialists to technical SEO, content, and paid media, while a smaller agency often has one or two people covering more ground. Case studies and client reviews are a better predictor of results than team size alone.

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